rhokberlin (flickr)
The mistakes that most rental professionals can make with their Twitter account usually stem from the fact that they don?t understand the service. Specifically, they don?t realize how geared Twitter is toward mobile use. Twitter was invented for people to essentially publish their thoughts on-the-go, in real time, and it?s no coincidence that the text limit of a tweet is 140 characters, or the approximate character limit of a standard text message. The idea is that you will share your thoughts and opinions as they happen when you?re out and about. Your prospective leads are using Twitter this way, so you should as well.
For this reason, we suggest to you that to be use the service, you download some sort of app to your smartphone to employ Twitter to get your thoughts out.?As a rental professional, you?re mostly out and about anyway.
Tweetdeck
This is the most popular of all Twitter mobile apps ? so popular that Twitter had to own it themselves, buying it up in 2011. You can?t send your tweets out to other networks with this one for that reason (no more Foursquare or LinkedIn) except for Facebook. You can digest rental real estate news easily with Tweetdeck.
HootSuite
This app is ideal if you have multiple Twitter accounts, perhaps a professional one and a personal one, and also other social networks. ?They have apps for iPhone and Android both, as well as for Blackberry. They have a lot of bells and whistles for real Twitter fanatics such as click-through reports and message translation features, but for you as a rental professional, the most key aspect of this app is that you can send out your tweets on your business account separately from your personal account easily on this interface.
Echofon
The main selling point of this iPhone app is how clean it is. If you find the whole Twitter thing overwhelming sometimes, the less cluttered interface might be just the ticket to get you marketing your rentals and services on Twitter.
These are just some suggestions, and others you may choose to look into include TweetCaster and Plume for Android, and TweetBot and Twitterrific for iPhone. Ultimately, whichever program you feel most comfortable with is the right choice. The most important takeaway is to get your rental business on Twitter, especially on the go.
Source: http://www.zillow.com/blog/pro/2012-12-26/social-media-marketing-twitter-apps/
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