Researchers don't generally care about their papers being open access or not.
I'd like to use open access journals, but there are two things stopping me. Other people's money and my money.
1) Other people's money: Most open access journals I've come across in my field charge >$1000 to let you publish in them (as opposed to traditional journals which generally charge nothing). This is pretty much not an option in the current cash-strapped academic environment, funding bodies don't like to see their money spent on things like this, they want to pay for research.
2) My money: Most open access journals are newish, and so have a lower impact factor than traditional journals. The university I do work for remunerates researchers based on a sliding scale based on the impact factor of the journals they publish in, so publishing an article in a lower impact factor journal results in substantially less take-home pay for me.
All things being equal, I would certainly lean towards using open access journals, simply because I prefer my work to get as much exposure as possible, but all things are not equal.
Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/O3oXxxte_Fo/story01.htm
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